iOS 7 flat design – WTF?

iOS 7 flat design is a disaster to me. Did they fire the QA / PM’s and just not rehire?

The main difference for me is not ‘getting rid of skeuomorphism’, that is just a buzzword everybody throws around, the big difference is decline in usability, because an apparent original goal ‘minimize effort to get to needed information’ has been compromised:

1. stock market display in notification area and in standard app – you can barely read the grey on red/green, what formerly was easy to see at one glance now requires a lot more focus to decipher. Much harder to use than before. I have no idea how they could get that past QA.

2. you can barely tell anymore if a phone is charging, the tiny arrow attached to it is barely visible.

3. I had to google it to find out how to get the input field for searching (swipe down in home screen) which is consistent with email search now at least, but was a pain to find out initially as well. But there is no reason why that input field should not be already shown in the sliding current apps view that you get to by double clicking your home button, thus minimizing the path to finding. The space above the app-screenshots is empty. Am I the only one to whom that is obvious?

4. double clicking home button now shows a sliding view of the icons plus screenshot of current apps instead of paging icons, which means that I now take longer and have to focus more to navigate to the specific one I had in mind. Before I could just page through and click on the fixed spot it was at. I knew exactly what icon I am looking for as that is how I started it originally, the screenshots are cute but don’t really help finding the app.

Now I have to make it flow by swiping until it shows up and then get back to it until I can hit it. A lot more mental processing and back and forth is necessary.

5. here comes the ugliest part: the drop-downs in safari web dialogs like bart.gov schedule are no longer drop downs in the page but have this ridiculously large carousel view with dark grey on medium dark grey below some weird less/greater sign next to a done-button. The text is more distorted for the lines below and above the current selection, more unreadable the more far away from currently selected item. It is incredibly hard to read, and swiping up and down does not allow for a precise selection. Then clicking on what you have selected actually does nothing, instead you have to navigate your finger over to the done-button, again an unnecessary extra step. Just a complete failure in usability.

6. inconsistencies – the first time I tried to share a contact it took me a while to figure out that I had to scroll down the actual contact to find a ‘share’ link on the bottom, I was looking for the funky share icon that is used everywhere else and would be immediately in view on the bottom without scrolling. Its there for photos, notes, maps, but its missing from calendar entries, and contacts.

Of course there are other things about iOS that I like. But none are related to look and feel. I like the flashlight app, and sharing contacts through airdrop, and the fingerprint sensor of the 5s almost makes me want to upgrade the hardware too as I can see how it would streamline use of the phone (unlocking and app installation)

Aesthetically the redesigned icon colors are not as appealing to me as before, and the flatness just looks boring. I gave it some time to get used to, but honestly, its November 7th now and I still hate it. I take this especially hard since I come from an Android background and have hoped to never have a reason again to go back to android. But this is  really pushing it.

I really hope some day a PM at Apple is reading this and claiming some of these thoughts as his own and pushes for fixing the issues, today we are on 7.0.3 and nothing has improved from the list above, and I don’t have high hopes that 7.0.4 would be any different.

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~ by MrMichaelWill on November 7, 2013.

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